Virtual Pandemic Enrollment Boom or Bust

VIRTUAL Pandemic Enrollment Boom or Bust:
The 6 Components of Parent Retention

January 6, 2022 @ 3:30-5:00pm


Jill Goodman
Jill Goodman Consulting

Many schools have had a flood of inquiries and applications as parents try to find alternatives to the local public schools, while others struggle to retain students as families relocated out of the big cities in the wake of the COVID-19 pandemic. Are these short-term solutions, and will families leave to return to public school? Through the results of many Attrition Studies conducted by Jill Goodman Consulting, participants will better understand parent and student behavior and why families choose to leave before graduation. That research resulted in the Six Components of Parent Retention, a framework of in-depth questions about the program and the school’s parent experience. Participants will use that as an opportunity for self-reflection, assessment, and crafting a strategy to retain all those new families. Learn how to create productive conversations within the faculty and administrative team because of new and unexpected enrollment changes.

3:30-4:30pm |  Pandemic Enrollment Boom or Bust: The 6 Components of Parent Retention & 
                            Reflective Tool: Parent Engagement Rubric

4:30-5:00pm |  Q&A with Jill Goodman, Sharing and Wrap-up

Who should attend?  Heads, Directors of Enrollment Management and Directors of Admission

$50 (Members) | $75 (Non-Members)

Registration Deadline: December 17, 2021

Location: Online
Zoom information will be sent in a confirmation email closer to the event.

Cancellation & Refunds: Workshop refund requests must be made in writing and emailed to Keara Danger at There is a $10 per person processing fee through December 17, 2021, with no refunds after this date.

Questions? Contact Alison Carlson at

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